for Your Heart,
Mind, & Spirit
Ruah: Caring for Your Heart, Mind and Spirit, is BJ’s mental health initiative. Ruah means “spirit,” and we seek to provide support to members of our community who are affected by mental illness. The initiative aims to raise awareness about mental illness, health, and wellness; and to ease the stigma associated with mental illness, which can prevent people from seeking the help they need and feeling welcome in our communities.